HP Showcases Graphic Solutions at PRINTING United 2026

At PRINTING United Expo 2026, HP is showcasing its latest innovations from its Graphics Solutions business, spanning intelligent software, AI-powered automation, workflow solutions, and new digital print capabilities.

The headline launch is HP Large Format’s integrated AI production solution, bringing together cloud and edge intelligence at scale. 

It pairs new AI capabilities in HP PrintOS Production Hub with the HP Latex R530 AI Printer — the first compact, all-in-one rigid-and-flexible large-format printer powered by both cloud and on-edge AI. This extends intelligence across the production journey, from order intake to output, helping print service providers simplify operations, reduce errors, and unlock new opportunities with every print.

AI Order Intake turns a customer email or a file into an order in seconds using natural-language AI, reducing average order creation time by 90%. AI Upscale fixes low-resolution files in one click, cutting back-and-forth with customers and avoiding delays. Both capabilities are printer-brand agnostic, so any Production Hub user benefits regardless of hardware.

On the shop floor, the HP Latex R530 AI Printer extends that intelligence from cloud to printer. AI Automatic Print Mode Selection chooses the optimal trade-off between quality and throughput, reducing operator guesswork, while more powerful onboard hardware speeds rendering and expands storage. 

For jobs needing no further processing, Direct Job Submission sends work straight from HP PrintOS Production Hub to print, connecting once-separate stages and reducing manual intervention from order intake to output.

Beyond AI, the HP Latex R530 AI Printer helps PSPs expand into higher-margin rigid applications without giving up roll-printing flexibility. 

HP Latex Inks, HP Pixel Control, and HP Latex White Ink technology deliver consistent quality across media and jobs, giving print businesses greater freedom to broaden their application offering.

“Print service providers are under constant pressure to deliver more jobs, faster, while maintaining the quality their customers expect. With HP PrintOS Production Hub and the new HP Latex R530 AI Printer, we are bringing intelligence into the production workflow where it can make a meaningful difference — simplifying everyday decisions, connecting previously separate production stages and giving PSPs a platform that can continue to evolve with their business,” said Daniel Martinez, SVP, HP Large Format Printing GBU and GSB Software & Solutions.